NCHA names Terry Bassett to key post

Terry Bassett

Terry Bassett

The National Cutting Horse Association has named Terry Bassett of Colorado Springs, Colorado, as its Chief Marketing Officer.

In his new role, Bassett will serve as the lead business development officer of the association, developing strategies that will improve NCHA’s bottom line, grow its fan base and add new members and new participants.

Bassett comes to NCHA after five years as Executive Vice President of Sales and Partnership Marketing at Professional Bull Riding, Inc. He helped PBR secure more than $27 million in new sponsorship revenue, and grew its merchandising and licensing business by 84%.

Prior to joining PBR, Bassett held senior marketing positions in the auto racing industry, and with the National Footbal League’s Miami Dolphins.

“We’re very excited to bring someone with Terry’s talent, experience, and proven ability onto our team,” said Jim Bret Campbell, Executive Director of the NCHA. “He will work closely with our sponsors, industry partners and prospects as we move forward with NCHA’s marketing efforts.”

Bassett began working for NCHA on May 1 at the 6666 Ranch NCHA Western National Championships being held in Denver through May 6.

Based in Fort Worth, Texas, the National Cutting Horse Association has members around the world. It produces and oversees cutting horse shows that pay out in excess of $35 million annually.
For more information about NCHA, visit

NCHA Western Nationals kick off April 27

NCHA Western NationalsThe 21st annual 6666 Ranch NCHA Western National Championships will kick off in Denver’s National Western Events Center on April 27 and run through May 6. With $150,000 in added money, the prestigious show has attracted more than 700 entries from across the United States and Canada who will vie for National titles for the 2015 point year in 12 divisions of NCHA competition.

The Western Nationals spotlights the National Cutting Horse Association’s grassroots cutters whose support of weekend shows drives NCHA’s growth, and the talent assembled at this year’s Western Nationals gets a five-star rating.

The Open and Novice classes will see NCHA Hall of Fame riders going head-to-head including Tracy Barton, Pete Branch, Randy Chartier, Scott Martin, Russ Miller, Mike Wood, and Guy Woods, along with recent NCHA Super Stakes Champion Kenny Platt. They will also be meeting former Western Nationals Champions Scott Amos, Lawson Hadlock, Roper Curtiss, and Will Nuttall.

The NCHA Western National Championships are presented by the legendary 6666 Ranch of Guthrie, Texas. The ranch stands some of the most well-respected Quarter Horse stallions in the industry, with elite broodmares that produce superior individuals for cutting, ranch work and racing.

Each year, contestants from around the world compete for more than $30 million in prizes in National Cutting Horse Association produced or approved shows. For more information, visit

2016 Time to Ride Challenge open for registration

Stables, clubs and businesses nationwide are invited to compete for $100,000 cash and prizes by growing their business.

Time to RideThe Time to Ride Challenge, in its third year in 2016, is now open for registration. Stables, clubs, businesses, and all other horse professionals are welcomed to visit and take the first step towards growing their businesses by introducing new people to horses and expanding the entire industry.

The Challenge will award $100,000 cash and prizes and take place June 1 through September 30. Registration is free and available now at

Since 2014, the Challenge has introduced over 60,000 people to horses through first-time horse experiences with the support and involvement of hundreds of stables, clubs and equine businesses nationwide. “Hosts” plan engaging, hands-on horse events designed to connect families interested in horses to opportunities in their area such as riding lessons, camps, and trail rides. By reaching a new segment of their community, businesses add to their own client base while supporting the entire horse industry.

“It’s critically important to the future of the horse community to focus on welcoming new participants,” stated Patti Colbert, Time to Ride spokesperson. “The Challenge gives rewards and recognition to the hardworking horse professionals who are doing the valuable work of teaching new people the very basics and giving them a path to grow into lifelong equestrians. Without those riding instructors, summer camps, and youth leaders who are teaching kids how to ride, where does our next generation of owners, competitors, and breeders come from?”

This year, cash prizes have been expanded to over $75,000 including new incentives that will pay cash awards to more winners than ever before. For the first time, the first 100 hosts to introduce 100 newcomers to horses will automatically win $100 cash!

The Challenge offers marketing support and event ideas for participants, plus resources such as customizable ads, posters, and other creative material. Registration is free and all types of businesses are welcome. The Challenge takes place between June 1 and September 30. Visit for details.

The Challenge is an program of the American Horse Council’s Marketing Alliance, a group of industry-leading businesses and organizations collaborating to reinvigorate participation in horse activities for the benefit of the entire industry.

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, Equibrand, the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative, I-5 Publishing, Pyranha, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.

Presentation for Betty Buckley

Tony Award winner and cutting horse enthusiast Betty Buckley will receive more than a bouquet when she gives a concert at the Ocean State Theatre in Providence, Rhode Island on April 6.

Former NCHA director Bruce Thunberg will present her with custom made Diamond Wool Co. saddle pads that feature her logo. Diamond Wool has been a long-time supporter of weekend cuttings in the east, and Thunberg says he provides show managers with them when he judges shows.

Buckley, who has been hailed as “The Voice of Broadway,” helped revolutionize the modern musical theatre in story, sound and song. In 2012, she was inducted into the Theatre Hall of Fame.

Buckley’s tour is promoting her new album, Ghostlight, which was produced by her long-time friend T Bone Burnett.

2016 NCHA Vice President voting

Statements from the 2016 NCHA Vice President candidates, Ron Pietrafeso and Phil Rapp, are online.

Ballots for the NCHA Vice President election will be mailed to all members on or before April 30, 2016, and votes need to be received by midnight on June 13.

The results will be announced on June 14. The new Vice President will take office during the 2016 NCHA Convention, June 24-26 in Grapevine, Texas. The Vice President will become President-Elect the following year, and will become NCHA President in 2018.