NCHA Sponsor eyeD’s “One-of-a-Kind Equine Contest” Winner Announced

NCHA Sponsor eyeD’s “One-of-a-Kind Equine Contest” Winner Announced

SUMMIT, NJ, March 26, 2012 – Global Animal Management announces Rebecca Powell of Wilmington, N.C., as the grand prize winner in the eyeD™ One-of-a-Kind Equine Contest. The online contest invited horse owners to submit a close-up picture of their horse along with a 600 character-or-less essay on how and why their horse is unique. After a week of voting, Powell was revealed as the grand prize winner. She will receive a digital camera.

“I’m honored, humbled and overwhelmed by the support of my family and friends who thought of Angel and voted her one-of-a-kind,” Powell said. “Angel’s just a down-home, old horse that won my heart over 27 years ago. This is the only prize she’s ever won in her life.”

More than 200 photos and essays were posted to the eyeD Facebook page for fans to view. Then, a panel of judges narrowed the entries down to eight finalists, whose stories and photos were featured on the Facebook page. Facebook users had the chance to log onto and vote on the grand champion. All eight finalists received a customized horse halter.

“We were pleased with the submissions we received in the eyeD One-of-a-Kind Equine Contest and we look forward to continuing to share our unique story with equine fans everywhere,” said David Knupp, marketing manager, Global Animal Management.

eyeD is the first method of identifying horses that is non-invasive, providing no more undue stress. The technology is more accurate than tattoos or markings and more secure than paper documents. It is easy-to-use and offers an alternative to the complication and uncertainty of traditional identification methods. eyeD launched in November 2011 at the 57th Annual Convention of American Association of Equine Practitioners (AAEP).

Currently, horse owners can sign up for eyeD online at After completing online registration, horse owners can contact their veterinarian to have their horses’ eyes scanned. As part of a limited Futurity Club offer, owners can enroll their horse for $50 with significantly reduced annual renewal fees in subsequent years. Futurity Club members also will receive a dewormer coupon upon enrollment.

Global Animal Management is a wholly-owned subsidiary of Merck and Co., Inc. For more information on eyeD, please visit

About Merck Animal Health

Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of animal health products and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit

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