Entire Triple Crown & Weekly Series To Air in 2014RFD-TV
The National Cutting Horse Association (NCHA) announced April 6 in a joint press conference with RFD-TV that its World Championship Futurity will take to the airwaves this December on rural America’s most important network. The estimated $4 million competition for three-year-old cutting horses will be made available to more than 61 million households across the United States.
The Futurity is the highlight of the year for the cutting horse industry, drawing an international audience of more than 12,000 to Fort Worth, Texas, and thousands more by web and television. The show will tentatively air on Saturday, December 21, one week following the December 15 Open Finals.
One of the deciding factors in selecting RFD-TV was the network’s focus on western sports and interest in airing more premier equine events from across the country.
“The cutting horse is truly one of the elite athletes in the horse world and as we move forward with the promotion of the sport, NCHA will increasingly position the cutting horse as the premier equine athlete,” said NCHA President Ernie Beutenmiller, Jr.
RFD-TV CEO, Randy Bernard, echoed those thoughts, saying, “Because the cutting horse has undeniably unique abilities, RFD-TV worked to ensure that NCHA was among the first groups we approached with our goal to obtain more event-driven programming. As RFD-TV moves forward, viewers will see an increasing amount of western sports and improved quality of programming throughout the network.
With that in mind, we will also be airing the NCHA Super Stakes and Summer Spectacular to bring fans the complete Triple Crown series.”
Producing the Futurity broadcast will be Carr-Hughes Productions from Syracuse, New York, whose long history in sports television includes such broadcasts as the 2012 Rolex Three Day Event, the 2010 World Equestrian Games, Olympic track and field events and Summer in Saratoga specials on NBC.
“The broadcast of the NCHA Triple Crown will be the start of a long-term goal to bring more cutting horse events to the American public, along with a growing international audience,” said Beutenmiller. “It’s an exciting time for the sport and NCHA wants to build on the momentum that can be generated through this type of exposure.”
In addition to airing its Triple Crown events on RFD-TV, the association is developing a schedule for a weekly television series. More details regarding the 2014 broadcast schedule for NCHA will be announced at a later date.