The National Cutting Horse Association has named Terry Bassett of Colorado Springs, Colorado, as its Chief Marketing Officer.
In his new role, Bassett will serve as the lead business development officer of the association, developing strategies that will improve NCHA’s bottom line, grow its fan base and add new members and new participants.
Bassett comes to NCHA after five years as Executive Vice President of Sales and Partnership Marketing at Professional Bull Riding, Inc where lead a team to secure significant growth in new sponsorship revenue and merchandising and licensing profit and 95%+ rate for partnership renewals.
Prior to joining PBR, Bassett held senior marketing positions in the automotive racing industry, and with the National Football League’s Miami Dolphins.
“We’re very excited to bring someone with Terry’s talent, experience, and proven ability onto our team,” said Jim Bret Campbell, Executive Director of the NCHA. “He will work closely with our sponsors, industry partners and prospects as we move forward with NCHA’s marketing efforts.”
Bassett began working for NCHA on May 1 at the 6666 Ranch NCHA Western National Championships being held in Denver through May 6.
Based in Fort Worth, Texas, the National Cutting Horse Association has members around the world. It produces and oversees cutting horse shows that pay out in excess of $35 million annually.
For more information about NCHA, visit nchacutting.com.