Prize winner picks a RAV

Gene and Catherine CunninghamGene Cunningham, a farrier from Whitesboro, Texas, had a unique connection to the prize he won at the Neiman Marcus NCHA Futurity Champions Cup last November at the 50th NCHA Futurity.

The Jerry Durant Auto Group, the official auto dealership of the NCHA Triple Crown, held a drawing for $15,000 off the price of a car. Cunningham, and representatives of Equine Farrier Service had shod all three of the National Cutting Horse Association’s Triple Crown winners at one time or another.

“I didn’t shoe (Smart) Little Lena when he won the Futurity, but I shod him the rest of his life,” Cunningham said. “I shod (Docs) Okie Quixote and Colonel Lil for Joe Heim. I have a company that used to do a lot of work, Equine Farrier Service, whichshod Chiquita Pistol when she won the Triple Crown. So we were associated with all three of the Triple Crown winners.”

Cunningham wanted to show his sister, who was visiting from Nebraska, what cutting was all about, but when he asked Joe Heim’s wife, Holly, where he could get tickets for the Champions Cup, she told him it was sold out. Holly gave him a ticket, and later found some for the rest of his party.

That first ticket she gave him turned out to be the winner for the Jerry Durant Auto Group drawing at the show.
In January, Cunningham called the dealership to find a car for his wife, Catherine, who had her heart set on an SUV. It turned out to be the best car-buying experience they’ve ever had.

“They asked what kind of car we were looking for, and they brought us car after car,” Catherine said. “It was the most fun day ever. They knocked themselves out! We were wined and dined all day.

“What a great person Jerry Durant is to be supporting that show!”

While Catherine liked a particular Toyota Highlander the sales team showed her, she wound up falling in love with a cherry red Toyota RAV.

“Every time I drive it I think of those guys,” she said. “They just were fabulous. The experience of being with them was as mun fun as getting the car.”

NCHA Futurity 50 has big economic impact

The 50th NCHA Futurity, conducted at the Will Rogers Memorial Center in Fort Worth on November 21-December 10, had a record-breaking impact on the North Texas economy, according to an independent study by Grotta Marketing Research.

Participants and spectators at the show in Fort Worth, Texas spent more than $22 million during the event, a 68% increase over the previous year. The money NCHA will be eligible to receive through the Texas Major Events Trust Fund will increase a similar amount, to an estimated $1.4 million.

Special events like the Neiman Marcus Futurity Champions Cup and a major marketing campaign promoting the Futurity’s 50th edition contributed to the big numbers.

“Futurity 50 proved once again that cutting continues to be the world’s most exciting horse sport,” said Jeff Hooper, executive director of the National Cutting Horse Association. “The economic impact for the state of Texas through the participants and fans at Futurity 50 will have direct benefits for future shows through the Texas Major Events Fund.”

The Texas Major Events Trust Fund supports qualifying events through a portion of the state taxes generated by the events. The National Cutting Horse Association has used its share of the fund to increase purses and enhance marketing in order to build the Triple Crown events for the future.

The Grotta Marketing Research study showed that people came from 16 countries and five continents to attend Futurity 50. Forty different states were represented. All together, there were nearly 100,000 visitor days, an average of 5,000 per day.

“After three years of a national recession, the people at Futurity 50 came ready to spend money,” said Dr. Gerald Grotta. “The projected $22,235,356 in expenditures eligible under the Major Events Trust Fund compared to the 2010 show total of $13,198,982. Much of this increase came from purchases of major items such as horse trailers, trucks, barns and saddles, but equally important was the big increase in eligible spectators who came from other states and countries. They generated 18,270 visitor days, compared to 10,767 in 2010, an increase of 41.1%.”

About the study: The company Grotta Marketing Research has an extensive background in marketing research, including economic impact studies for a wide range of clients. He designed and conducted a project for the equestrian industry in Fort Worth during 2002 and 2003 that included intercept interviewing at seven horse shows at the Will Rogers Memorial Center. He also has done economic impact studies for Texas Motor Speedway, the Fort Worth Convention and Visitors Bureau, the Arlington Convention and Visitors Bureau, Fine Line Diversified Investments (the Bass Family), and The Tower, as well as dozens of studies for newspapers and magazines on the relationship between readership and consumer expenditures in local, regional, and national markets. His newspaper research has been audited and certified by the Advertising Research Foundation and his previous economic impact surveys for the National Cutting Horse Association and the American Paint Horse Association have been certified by the State of Texas Comptroller’s Office.

Cutting champion on the trail

Peponitas Top Gunner

Jan Garvin on Peponitas Top Gunner.

NCHA member Jan Garvin of Ocala, Florida and Peponitas Top Gunner will appear on America’s Favorite Trail Horse on November 8, 2011. Each week ten horses who qualified earlier in the year appear on the program, and viewers vote for their favorite.

Garvin won the Amateur Cutting on Peponitas Top Gunner at the 2005 American Paint Horse Association World Show. The 11-year-old stallion is by Peponitas Acre.

The program airs on  HRTV.

About 1,000 horses auditioned earlier this year throughout the nation, all vying to be one of the 100 finalists. Finalists came from all corners of the United States: from New York to Florida to California.

America’s Favorite Trail Horse is sponsored by the American Competitive Trail Horse Association (ACTHA) and is an equine reality show. It will air on HRTV in September. Ten episodes will showcase 10 horses per episode, followed by an eleventh finals episode which will shoot out the prior episodes’ winners. At stake is $100,000, and the winner will be chosen by audience vote.

Will a cutting champ be America’s favorite trail horse?

Goghsmokem

Cutting champion Goghsmokem needs viewers' votes for America's Favorite Trail Horse.

Two American Paint Horse World Champion cutting horses will appear in the televised national finals of America’s Favorite Trail Horse held at the Franklin Family Ranch in Blanco, Texas. Goghsmokem (2004 APHA Amateur World Champion) and Peponitas Top Gunner (2005 APHA Amateur World Champion) both made the top 100 finalists. Watch the Goghsmokem video here.

Lynn Walker of Shreveport, Louisiana, showed Goghsmokem to his APHA championship, and rode him in the America’s Favorite Trail Horse finals.

“There were all breeds of horses, Quarter Horses, Paints, drafts, Tennesse Walking horses, Rocky Mountain horses, Morgans, and even a Peruvian Paso Fino,” said Walker.  “There were all disciplines represented: English, Western, dressage, and  the Paso Fino was in his traditional tack. I was very pleased with the job Goghsmokem did.”

Viewers will vote throughout a series on HRTV beginning September 13 to determine the winner.

About 1,000 horses auditioned earlier this year throughout the nation, all vying to be one of the 100 finalists. Finalists came from all corners of the United States: from New York to Florida to California.

America’s Favorite Trail Horse is sponsored by the American Competitive Trail Horse Association (ACTHA) and is an equine reality show. It will air on HRTV in September. Ten episodes will showcase 10 horses per episode, followed by an eleventh finals episode which will shoot out the prior episodes’ winners. At stake is $100,000, and the winner will be chosen by audience vote.

One of the clinicians coaching the contestants was cutting champion, Barbra Schulte.

America’s Favorite Trail Horse will air on HRTV

  • Tuesdays: 8pm Eastern/ 5pm Pacific
  • Tuesdays: Repeat same episode 11pm eastern/ 8 pm pacific
  • Sundays: Repeat 10am Eastern/ 7am Pacific

Goghsmokem is tentatively scheduled to be in Episode #2 on September 20 at 7:00 p.m., and Peponitas Top Gunner is slated for Episode #9, but check your listings to confirm.

 

Careity brings innovative treatment to Weatherford, Texas

Careity PosterCareity Foundation, along with a team of doctors and services, is bringing the Careity Breast Care Center to Parker County, Texas. Scheduled to open in October in Weatherford, Careity Breast Care Center will use the “Circle of Care” concept.

Under the innovative program, each patient consults privately and individually with a surgeon, a medical oncologist and a radiation oncologist, eliminating the hassles of being required to go to different offices on different days.

“That’s what makes Careity unique,” Beverly Branch, Careity Foundation co-founder and vice president, said. “When a woman goes in for a mammogram and is diagnosed and it’s malignant, within 72 hours, in our conference room will be an oncologist, radiation oncologist and a surgeon. They will have a treatment plan and will meet with the family and patient.”

One of Careity Foundation’s major fund-raisers is the annual Celebrity Cutting held during the NCHA Futurity.

Read more.
Visit Careity foundation on Facebook.